GIS Forum TOKYO #32

1. Summary
2. Greeting
3. Program
4. Membership fee

<Greetings>

Corporate Top Executives, Corporate Planning Executives, Sales & Marketing Executives, CFO and CIO, especially in Financial Service, Card Business, Retail, Whole Sales, Medical, Manufacturing & Marketing, Trading, Manufacturing & Marketing of Home Electrics, Informations and Industrial Equipments, Transportation & Logistic Service Companies, everybody welcome to join our forum and let's study together how to recognize customer's real needs & requirements and how to respond to customers timely and with minimum cost.
CRM is a key for the corporate success.

In these 40 past years, people continuously have been saying that Japanese distribution mechanism should be opened for Japan globalization. However today Daiei which was the top revolutionary in Japanese distribution industry has been defeated because they have become too huge and could not follow up the speed of market diversification and the cost down .
In US also K-Mart got in Chapter Eleven.But Walmart has been growing very steadily. It is said the difference of K-Mart and Walmart is depending on the capability of IT systems and its community and customer satisfation. Regarding the biggest weak points of Japanese distribution industry, it is said that its industy depends on multiple layers of distribution structure and lack of effective direct marketing scheme.
In order to renew the traditional structure including internal and partner sales organizations, the most important key points are how to develop the end to end e-systems and how to build up active marketing formation and automation mechanism.
Then how shall we do? The answer is to start CRM installation task in your company and join CRM Association Japan.

Based on above opinions, GIS Forum#32 is designed to focus on CRM by inviting Japan and US opinion leaders and study the knowledge data base for ubiquitous computing age towards Japan revitalization.

We are inviting the following opinion leaders:
Opening Speech by Mr. Masaki Wada-Chairman of One to One Marketing Association Representing CRM Vendors: Mr. Brent Frei, Founder & CEO of ONYX SOFTWARE Representing CRM Solution Providers: Mr. Bunshu Soh, Founder & Chairman CEO of Softbrain
Representing CRM Users :Mr. Yoshitake Suwa, Managing Director of Omron Field Engineering Service
Mr. Satoshi Kuroiwa, General Project General Manager IT & Telecom Business Div. Toyota Motor Corp.
Chairperson Planning Committee EC Promotion Council of Japan
(Executive Vice President of CRM Association Japan)
Mr. Toshiyuki Suzuki, Director of Super Hotlines

Representing CRM Association Japan, the following leaders join the panel discussion.
Mr. Tatsuyuki Negoro, Executive Vice President &Professor of Waseda University
Mr. Nobuo Hashimoto, Senior Managing Director
Mr. Eiichi Takumi, Director of Business Operations
Mr. Satoru Maruyama, Chairman of Solution Committee
Mr. Junichi Kadokura, Senior Managing Director

Every members and visitors, let's study CRM Marketing with above opinion leaders and have a valuable full day. Sales is a key for escaping the recession and sales is marketing and marketing is science and then it is CRM.
I am looking forward to all of your participation interested in marketing and IT.

Junkyo Fujieda
President of CRM Association Japan
Visiting Professor of Chuo University Graduate School
Representing & Chairman, The Open Group Japan
President & CEO, Research Environment for Global Information Society Inc. (ReGIS Inc.)