GIS Forum Members and The Open Group Members Joint Forum
| Theme | 『Customer Marketing and CRM/BI Best Practice』 -- Surrounding Mr. Jay Curry-CM Originator, Let's look for CRM & BI Best Practice -- |
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| Sponsor | Research Environment for Global Information Society Inc. (ReGIS Inc.) |
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| Co-sponsor | The Open Group |
| Date | September 28th (Tue), 2004 |
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| Part1 | 13:30--18:20 (Reception 13:00) |
| Part2 | 18:30--20:30 (Reception 18:10) |
| Place | Tokyo American Club 2-1-2 Azabudai, Minato-ku, Tokyo TEL:03-3583-8381 |
| Part1 | 4F Ball Room |
| Part2 | 4F Ball Room |
Welcome to our #41 GIS Forum Tokyo focusing the theme on "Pursuing to Customer Marketing with CRM / BI Best Practices"
The Forum is to be kicked off by an opening speaker, Mr. Yoshiro Hayashi - Chairman of Vodafone K.K addressing "Vodafone's CRM direction"
Let's learn first from Mr. Jay Curry, Founder of Customer Marketing and CRM Guru the most important thing in sales and marketing fundamentals from his experiences on American and European management consulting and his famous theory in the best seller book.
Then, let's look for CRM & BI best practices in Japan from Japanese opinion leaders.
We need to learn the changes and adjust ourselves to the rapid changes of customer needs among increasing heated competitions, especially in marketing and sales organizations.
Now every enterprise is required to enhance the Customer Marketing infrastructure which capitalizes on data base system with business intelligence focusing on one's own customers.
.The top executives of CRM and BI vendors like ONYX Software, KANA Software and Cognos Japan will provide their solution offerings and Japanese big CRM customer like Powered com, consulting firm like Bearing point will share with us their marketing endevours and case studies as guest speakers.
The contents should surely be helpful and valuable for your business and job career. Please join the forum together with your marketing colleagues.
I look forward to seeing you at Tokyo American Club.
President of CRM Association Japan
Representing and chairman of The Open Group Japan
President & CEO of ReGIS Inc.
Junkyo Fujieda
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March 25(THU), 2004
Part 1 |
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13:30--13:50 |
"Open Address" "CRM in Vodafone" |
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13:50--14:50 |
"Global eBusiness Topics for 1Q/2004 and CRM
Future View" |
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14:50--15:50 |
"Customer Marketing Method" |
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15:50--16:20 |
"CRM Application Case Study" |
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16:20--16:30 |
"Break" |
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16:30--17:00 |
"CRM
Application Services in POWEREDCOM-IP Contact Center Solution" |
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17:00---17:20 |
"Onyx Enterprise CRM - Customer Case Study" |
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17:20--17:40 |
"KANA
eCRM-Toward Intelligence and Automated Process" |
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17:40--18:00 |
"Cognos Business Intelligence Strategy" |
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18:00--18:20 |
"Q&A and Summary" |
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18:20--18:30 |
"Next Forum
Announcement" |
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18:30 |
Closing for Part 1 |
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March 25(THU), 2004
Part 2 |
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"GIS Forum/CRM
Association Japan Members & Visitors Communication Party" |
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20:40 |
Closing for Part 2 |
| Part1 | * GIS FORUM member 5,000 * CRM member 5,000 * Visitor 50,000 |
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| Part2 | * GIS FORUM member 6,000 * CRM member 7,000 * Visitor 18,000 |
| Deadline | March 18 (THU), 2004 |
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| Registration Contact | FAX: 03-5361-3123 e-Mail: forum2@re-gis.com GIS FORUM Office Ritsuko Ono |
| Contact us | GIS FORUM Office Ritsuko Ono TEL:03-5360-8300 |
* Cancellation to be notified by 13:00 March 19(FRI) to GIS Forum Office.
(Please understand that our invoice will be effective after that )
* Place: Tokyo American Club. See detail in the program.